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A well-architected ERP strategy clearly communicates the direction of the ERP portfolio and aligns roadmap initiatives with business priorities. To build your ERP strategy...
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Use this blueprint and supporting tools to interview customers and prospects and deepen your organization's understanding of buyer personas and journey to increase product...
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Having a well-rounded commerce strategy is essential to providing a strong customer experience. Blend traditional and e-commerce channels to allow your customers to...
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The Build a More Effective Go-to-Market Strategy Storyboard includes the Executive Brief to align your team on a shared GTM strategy vision, as well as Phases 1 - 3 that...
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Provides guidance and tools to perform a brand diagnostic, measure performance, highlight areas for improvement, and make data-driven recommendation and decisions to fix...
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88% of marketing professionals are unsatisfied with their ability to convert leads, but poor lead conversion is just a symptom of a much larger problem with the lead gen...
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Drive higher open rates, time on site, and click-through rates with buyer-relevant messaging.
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The acceleration of ecommerce has cemented Customer Service’s digital future. Use this research to build IT’s strategy for supporting Customer Service and enhancing the...
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Enable marketing, sales, and customer service teams by successfully choosing and implementing a suite for customer relationship management.
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Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identifying areas of improvement, and making data-driven...
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