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An enterprise resource planning (ERP) system is one of the most expensive software purchases a company will make. It is essential to the organization and therefore usage...
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A CRM system is a critical component to deliver services to customers. It is essential to the organization; therefore, the usage of the CRM needs to be maximized. In...
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In today’s connected world continuous optimization of HRMS, HRIS, and HCM is key to enabling your digital strategy. Human resource management systems (HRMS) enable and...
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With marketer rush to generate revenues, just 32% of companies pass well-qualified leads over to their outbound sellers. The culprit is often a lack of a lead scoring...
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Enterprise applications implementations are complex, and their success is critical to business operations. Selecting the right software implementation partner is as...
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Software companies without deep buyer understanding will miss the mark in product-market fit, lead gen engine effectiveness, sales-buyer relationship building, and...
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A successful Go-to-Market (GTM) strategy aligns Marketing, Product Sales, and Customer Success, enables product launch decision making based on deep buyer understanding,...
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Knowing how the brand is perceived, as opposed to how individuals within an organization perceive it, addressing any brand-related issues on time, and implementing...
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This blueprint will help leaders of customer advocacy programs get started with developing a formalized pilot program that will demonstrate the value of customer advocacy...
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Product managers without well-documented and repeatable pricing-management processes often experience pressure from “agile” management to make gut-feel pricing decisions,...
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