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Investment in digital marketing technology has exploded as consumers flock to digital channels like email, social networking, video, photo, and mobile apps. IT has less...
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Organizations are realizing that attracting the best talent and unlocking their human capital potential begins the moment HR is a strategic business partner. Through the...
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Build an LMS strategy based on corporate objectives and L&D goals by considering the four pillars of LMS: content, people, process, and technology.
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A company’s web presence is its front face to the world. Ensuring you have a well-defined strategy in place for web content management and web analytics is critical to...
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This blueprint will help you develop a technology strategy for customer experience management and adopt best practices for managing your organization’s customer-facing...
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This blueprint will help you assess if using text messaging channels is a prudent avenue to provide your customers with real-time service and support.
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SMMPs reduce complexity and increase the results of enterprise social media initiatives. SMMPs integrate with a variety of different social media services, including...
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The devil is in the details: ensure you have a strong roadmap of enabling applications and technologies to support the enterprise digital strategy once it has been created.
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Determine whether marketing management suite (MMS) technology is right for your organization. Find your use case and select an appropriate marketing solution by utilizing...
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This blueprint reviews Info-Tech’s business-centric definition of augmented reality, as well as the technology’s key benefits and how it will impact a variety of...
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