Upfront planning for social media management platform selection and deployment leads to:
- A deployed, cost-effective platform that is in lockstep with the needs of Sales, Marketing, Customer Service, and other stakeholder groups.
- A platform that provides cutting-edge capabilities for analytics, social customer care, and social campaign management.
- High user adoption rates.
- A deployment that does not require overhauls in the short term.
Upfront planning for social media management platform selection and deployment leads to:
- Misalignment with Sales, Marketing, and Customer Service requirements.
- Rework caused by improper deployment.
- Wasted investment.
Book Your Workshop
Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Book NowModule 1: Launch Your SMMP Selection Project
The Purpose
- Discuss the general project overview for the SMMP selection.
Key Benefits Achieved
- Determine your organization’s readiness for SMMP.
| Activities: | Outputs: | |
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| 1.1 | Identify organizational fit for the technology. |
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| 1.2 | Evaluate social media opportunities within your organization. |
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| 1.3 | Determine the best use-case scenario for your organization. |
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Module 2: Plan Your Procurement and Implementation Process
The Purpose
- Plan the procurement and implementation of the SMMP.
Key Benefits Achieved
- Select an SMMP.
- Review implementation considerations.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Review use-case scenario results, identify use-case alignment |
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| 2.2 | Review the SMMP Vendor Landscape vendor profiles and performance. |
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| 2.3 | Create a custom vendor shortlist and investigate additional vendors for exploration in the marketplace. |
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| 2.4 | Meet with the project manager to discuss results and action items. |
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