Design an EA Strategy to Articulate the Value Proposition of the EA Function

Maximize the likelihood of EA success by communicating EA’s expected contributions to the business.

Onsite Workshop

Implementing an EA function without an EA strategy can result in:

  • Lack of stakeholder understanding of EA value.
  • EA being perceived as an ineffective function.

Creating an EA strategy can result in:

  • Successfully capturing the common set of EA values (e.g. decreased costs, reduced risk, reduced complexity, increased agility).
  • A smooth execution of the EA operating model.
  • An understanding among EA stakeholders of the value of EA to the organization.

Module 1: Identify Stakeholders and Their Needs

The Purpose

  • Identify the EA stakeholders and their needs.

Key Benefits Achieved

  • An understanding of the stakeholders and their needs, which will be used to frame the EA value proposition.

Activities: Outputs:
1.1 Identify and prioritize EA stakeholders.
  • Stakeholder Power Map
1.2 Review strategic documents to understand organizational plans.
1.3 Conduct PESTLE analysis to identify business and technology trends.
  • PESTLE Analysis
1.4 Interview stakeholders to identify business and technology needs.
  • List of business and technology needs

Module 2: Create the EA Value Proposition

The Purpose

  • Create a value proposition to communicate the value of EA by linking together EA’s contributions, stakeholder needs, and generated value.

Key Benefits Achieved

  • Create a direct link between stakeholder needs and ways EA can help stakeholders address those needs.

Activities: Outputs:
2.1 Create business and technology drivers.
  • List of business and technology drivers
2.2 Identify pains that obstruct stakeholders from addressing drivers.
  • List of pains associated with business and technology drivers
2.3 Brainstorm EA contributions to alleviate pains.
  • Set of EA contributions to alleviate the pains
2.4 Define promises of value to articulate the EA value proposition.
  • Promises of value to articulate the EA value proposition

Module 3: Define the EA Fundamentals

The Purpose

  • Create the EA fundamentals to guide the strategic direction of the EA function.

Key Benefits Achieved

  • EA fundamentals are created to assist the EA function in making future decisions.

Activities: Outputs:
3.1 Create the EA vision and mission statement.
  • EA vision statement
  • EA mission statement
3.2 Define the EA goals and objectives.
  • EA goals and objectives
3.3 Determine EA scope.
  • EA scope
3.4 Create a set of EA principles.
  • List of EA principles

Module 4: Identify EA Services and Communicate the EA Strategy

The Purpose

  • Define the EA services relevant to your organization.
  • Present the EA strategy outputs to stakeholders to secure EA strategy approval.

Key Benefits Achieved

  • Define the services EA will provide to the organization and how they will be delivered.
  • Secure EA strategy approval.

Activities: Outputs:
4.1 Define the services the EA function will provide.
  • Defined list of EA services that the EA function is committed to providing
4.2 Plan next steps for the EA function.
4.3 Present workshop recommendations to EA stakeholders.
  • Executive presentation to EA stakeholders

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