Develop a Web Experience Management Strategy
Your web presence is your organization’s face to the world: support it with best-in-class tools and technologies for Web Experience Management.
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Selecting and implementing a web experience management (WEM) platform without a plan can result in:
- Misalignment with Marketing’s requirements.
- A platform that frustrates prospective and current customers, leading to lost revenue.
- Rework caused by improper deployment.
- Wasted investment.
- Poor adoption and high operational costs.
Upfront planning for WEM selection and deployment leads to:
- A deployed, cost-effective platform that is in lockstep with the needs of Marketing and other stakeholder groups.
- A platform that provides cutting edge capabilities for customer interaction.
- High adoption rates and low maintenance costs.
- A deployment that does not require overhauls every year.
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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Book NowModule 1: Launch the WEM Selection Project
The Purpose
- Discuss the general project overview for the WEM selection.
Key Benefits Achieved
- Launch of your WEM selection project.
- Development of your organization’s WEM requirements.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Facilitation of activities from the Launch the WEM Project and Collect Requirements phase, including project scoping and resource planning. |
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| 1.2 | Conduct overview of the WEM market landscape, trends, and vendors. |
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| 1.3 | Conduct process mapping for selected marketing processes. |
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| 1.4 | Interview business stakeholders. |
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| 1.5 | Prioritize WEM functional requirements. |
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Module 2: Plan the Procurement and Implementation Process
The Purpose
- Plan the procurement and the implementation of the WEM solution.
Key Benefits Achieved
- Selection of a WEM solution.
- A plan for implementing the selected WEM solution.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Complete marketing process mapping with business stakeholders. |
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| 2.2 | Interview IT staff and project team, identify technical requirements for the WEM suite, and document high-level solution requirements. |
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| 2.3 | Perform a use-case scenario assessment, review use-case scenario results, identify use-case alignment, and review the WEM Vendor Landscape vendor profiles and performance. |
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| 2.4 | Create a custom vendor shortlist and investigate additional vendors for exploration in the marketplace. |
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| 2.5 | Meet with project manager to discuss results and action items. |
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