Define Your Digital Business Strategy
After a major crisis, find your place in the digital economy.
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A lack of a digital strategy will lead to:
- A siloed approach to a narrow view of the stakeholder experience.
- An ad hoc list of initiatives.
- A haphazard approach to investment outcomes.
With a digital strategy, the organization will be able to:
- Improve stakeholder experience across the organization.
- Create a cohesive set of initiatives centered on stakeholder journeys.
- Identify opportunities for automation.
- Identify new digitally enabled growth opportunities.
- Measure the impact of your investment in the stakeholder experience.
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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Book NowModule 1: Identify Two Existing Value Chains
The Purpose
- Understand how your organization creates value today.
Key Benefits Achieved
- Identify opportunities for digital transformation in how you currently deliver value today.
| Activities: | Outputs: | |
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| 1.1 | Validate business context. |
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| 1.2 | Assess business ecosystem. |
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| 1.3 | Identify and prioritize value streams. |
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| 1.4 | Break down value stream into value chains. |
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Module 2: Identify a Digitally Enabled Growth Opportunity
The Purpose
- Leverage strategic foresight to evaluate how complex trends can evolve over time and identify opportunities to leapfrog competitors.
Key Benefits Achieved
- Identify a leapfrog idea to sidestep competitors.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Conduct a horizon scan. |
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| 2.2 | Identify leapfrog ideas. |
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| 2.3 | Identify impact to existing or new value chains. |
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Module 3: Transform Stakeholder Journeys
The Purpose
- Design a journey map to empathize with your customers and identify opportunities to streamline or enhance existing and new experiences.
Key Benefits Achieved
- Identify a unified view of customer experience.
- Identify opportunities to automate non-routine cognitive tasks.
- Identify gaps in value delivery.
- Improve customer journey.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Identify stakeholder persona. |
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| 3.2 | Identify journey scenario. |
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| 3.3 | Conduct one journey mapping exercise. |
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| 3.4 | Identify opportunities to improve stakeholder journey. |
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| 3.5 | Break down opportunities into projects. |
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Module 4: Build a Digital Transformation Roadmap
The Purpose
- Build a customer-centric digital transformation roadmap.
Key Benefits Achieved
- Keep your team on the same page with key projects, objectives, and timelines.
| Activities: | Outputs: | |
|---|---|---|
| 4.1 | Prioritize and categorize initiatives. |
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| 4.2 | Build roadmap. |
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