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Marketplace needs – defined by the IT community

Info-Tech offers a better approach to IT research that focuses on buyer behavior in the mid-market. Our buyer behavior research gives today's leading technology providers a view of marketplace needs - as defined by the corporate IT community. Our client base of more than 21,000 IT professionals, along with a variety of targeted research panels, allows us to collect a detailed, demand-side view of marketplace needs, segmented by product, by industry and by type of organization.

What We Do

Info-Tech Research Group's buyer behavior research provides insight into IT buyers spending activity. Product and service providers will receive real-time knowledge about corporate IT buyers' spending intentions and preferences, allowing them to design their offerings to more closely match buyer needs.

Our research is based on direct input from tens of thousands of IT buyers and end users, providing the data and analysis you need to make better decisions and get your products to market more efficiently and cost-effectively.

Should You Subscribe?

If you're looking for insight or advice on go-to-market strategies, IT department priorities, purchase intentions, purchase decision drivers, budget plans, price elasticity/tolerance, product focus areas, technology challenges, business size and performance, Info-Tech's team of seasoned analysts can help.

Indaba's Buyer Behavior Research

Info-Tech Indaba's modular suite of research offerings allows product and service vendors to choose the best research tool – or combination of tools – to achieve their market research goals. Whether it's a reading seat to Info-Tech's end-user research or a global, quantitative survey on a specific IT trend, Info-Tech has the right solution to meet your needs. Product and service vendors can choose from an extensive menu of research options:

Indaba Market Advisor

Info-Tech's core advisory service, the Indaba Market Advisor, includes access to syndicated reports and pivot tables based on our buyer behavior research. This series of reports and tools provide a comprehensive view of current market activity combined with detailed performance data for the top providers in each of the primary product markets.

Capstone Reports

Capstone Reports provide an in-depth analysis of existing research on a specific topic, such as outsourcing, virtualization, Green IT, or any of the other subject areas Info-Tech covers. Clients receive a 10-12 page report, one-hour interactive presentation with an analyst. Reprint and podcast options are available to maximize reach. The Capstone Report is only available to members of Info-Tech's core advisory service.

Premium For Sales and Marketing

Vendors looking to beef up their understanding of the challenges facing end user organizations in the mid-market can subscribe to Info-Tech's Advisor Premium (ITAP) service, a tactical, practical advisory service to IT professionals. ITAP's library of research and tools offers IT professionals comprehensive, practical advice in three critical technology areas: applications, infrastructure and data centre.

Analyst Inquiry

Access to knowledge experts is the cornerstone of Info-Tech's success. Our team of seasoned end-user and vendor analysts provides unbiased, executive decision support across a broad range of subject areas. Inquiry is available in 10-hour packages, and can be used for custom data cuts of existing research, chart preparation and one-on-one access to analysts. The Analyst Inquiry service is only available to members of Info-Tech's core advisory service.

Charter Research

Beyond the scope of Info-Tech's scheduled research, clients can access a variety of research panels for primary research and analysis on a specific topic. Members can post up to 10 questions to our omnibus panel generating between 200-300 responses, and receive full survey results including charts, analysis and a two-hour interactive presentation with an analyst. Reprint options are available. The Charter Research service is only available to members of Info-Tech's core advisory service.

Info-Tech Market Storm

Info-Tech is now offering the ability to take your market by storm by providing a multifaceted analytical set of capabilities. Our analysts will perform a detailed analysis of your market, your competitors, and provide a report identifying where we think your company should focus and why.

"Ask Me" Services

"Ask Me" Services comprise custom research offerings that are designed to answer specific questions around IT buyer behavior. In some cases, Info-Tech conducts a focus group with the vendors' clients or prospects to better understand their reaction to a potential change in the vendor's business model. In other cases, qualitative interviews are conducted with senior decision-makers to drill down into specific research findings. In all cases, the results are reported in a custom deliverable that is contextualized through existing Info-Tech research. Analysis is provided by both end user subject matter experts, as well as buyer behavior vendor focused analysts.