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Premium Resources

Vendor Research
Data Integration Tool Adoption: DIaaS and On-premise Solutions

This research aims to contextualize the current Data Integration (DI) tools market for vendors and solution providers. It provides survey-based data and analysis to help these groups more effectively market and sell DI tools.

Vendor Research
Informatica Asserts Position as One-Stop-Shop for Data Integration with 9.5.1 Release

Indaba of Info-Tech Research Group provides its opinion on Informatica's 9.5.1 release.

Case Study
Storyboard: Acquire New and Hot IT Skills

New technologies mean that IT needs new skills. When the new skills aren't available in-house, it's time to start looking outside.

Vendor Research
The Dynamic IP Telephony Market

This research aims to contextualize the current IP Telephony market for vendors and solution providers. It provides survey-backed data and analysis to help these groups more effectively market and sell their solutions. Additionally, this report...

Vendor Research
Trends in CRM Adoption: Integrated Suites and Point Solutions

This research aims to contextualize the current Customer Relationship Management (CRM) market for vendors and solution providers. It provides survey-based data and analysis to help these groups more effectively market and sell CRM solutions.

Vendor Research
Developer Spotlight: Insights into Mobile Platform and App Store Selection

Info-Tech Indaba conducted in-depth interviews with current mobile developers to get their thoughts on the state of the marketplace. This report explores their attitudes around platform selection, app store selection, and past and future changes...

Vendor Research
Customer Service Management: Key Market Drivers

This research aims to contextualize the current Customer Service Management (CSM) market for vendors and solution providers. It provides survey-backed data and analysis to help these groups more effectively market and sell their solutions....

Vendor Research
Social Media in B2B IT Purchasing: The IT Decision-Maker Perspective

IT decision makers seek the best and most informative sources for major purchases. This report examines how IT decision makers use social media services to research potential vendors and products.

Vendor Research
Social Media Marketing through the Channel: An IBM Case Study

Although the application of social media in the B2B domain is still in its infancy, vendor partners need to start thinking about how they can add value now. Vendors, like IBM, who have begun rolling social media elements into their partner...

Vendor Research
Analytics Tools: Market Trends & Drivers

This report provides guidance on the market dynamics surrounding analytics tools, and how vendors and their partners can align sales and marketing strategy to maximize this business opportunity.