IT doesn't generally understand the business value of marketing tools as well as they do sales and service technology. This storyboard will help you:
- Understand the emerging market for LMA and determine its appropriateness for the organization.
- Evaluate the costs, benefits and risks of LMA to develop the business case for adoption.
- Build a strong relationship with Marketing and Sales and provide these groups with the technologies needed to grow the business.
Provide Marketing with the tools they need to be self-sufficient, responding in real time to changing client needs and market demands while at the same time reducing reliance on IT for low value repetitive tasks.
