Vendor Landscape: Online Casino Platforms
Choosing the right partner is critical when bringing your brick and mortar into the online world.
- The industry is at a high point of tension as the world, and especially the United States, waits to see how regulations will fall.
- Many casinos are determining what their strategy will be for online gaming and a key component of that decision is determining their online casino platform vendor(s).
Our Advice
Critical Insight
- Ready or not, regulation is coming. While Info-Tech does not expect to see Federal regulation within the next few years, most states, with few exceptions, will push forward regulations in the coming years.
- Don’t wait for regulation to act. For-wager play is not the only type of online presence a casino can have.Even in yet-to-be-regulated states your operation can benefit from online gaming in the form of social and play-for-fun games.The cost to build a player base now on free play will be more than recovered when you introduce them to for-wager.
- Online must be an extension of the brick and mortar experience. When regulation hits your existing clientele will have their choice of online platforms. Through integrated loyalty point systems, cross-medium promotions, and familiar branding, however, you can bring them into your online domain and keep their revenues in your casino – online or otherwise.
Impact and Result
- Shortlist top Online Casino Platform vendors and their products based on requirements for iGaming trends and existing land-based casinos.
- Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major Online Casino Platform vendors, and then create a shortlist of the most appropriate vendors.
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