Lifecycle: Learn Trends and Develop Strategy > Forecast: Trends and Predictions, Learn Trends and Develop Strategy > Understand: Technology Insights, Learn Trends and Develop Strategy > Strategize: Strategy and Planning
Last Revised: 2011-12-08
Your Challenge
- Major trends in Social Computing, Cloud Computing, Rich Internet Applications, and Mobility are driving businesses quickly towards the future, and for those businesses not ready to move with the wave of emerging trends, many are being left in the wake of their competition.
- Generally speaking, the earlier a trend is adopted, the riskier it is to business due to the unproven, untested, and volatile state of many emerging trends.
- Businesses that choose to wait too long run the ever-increasing risk of being swamped by the cresting wave and falling well behind the competition.
- Understand the hype surrounding trends, where it comes from, and recognize the bias when you hear the hype.
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