Storyboard: Leverage Social Media for Customer Interaction

The majority of B2B and B2C interactions are social at some point. Failure to craft a customer interaction strategy that embraces social channels puts companies at a significant competitive disadvantage.

This research will help you:

• Understand the value proposition of using social channels for customer interaction across a variety of business domains.
• Build a strategy that successfully incorporates the social media services that will resonate with your target customer base.
• Align the efforts of IT and the business to form a cohesive, role-based social media program.
• Put the right mechanisms in place for ongoing governance of your social media initiatives.