Vendor Landscape: Email Marketing Solutions

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The email marketing market is very mature and most features are now commodity or integrated into other marketing solutions.
If you must select a standalone email marketing solution, focus on price and other market differentiators, such as location-based marketing.

Our Advice

Critical Insight

The market is fragmented into two camps: products that excel at being cheap and cheerful for small enterprises, and those with advanced features that target mid- and large-sized organizations.
Vendors are catching up in their social and mobile features, and basic social and mobile capabilities are becoming commodity.
Location-based marketing is the newest differentiator today. With more users reading emails only on a mobile device, the idea of where the customer “is” rather than “lives” is becoming increasingly important for marketers.

Impact and Result

Shortlist top email marketing vendors and their products based on requirements for newer trends such as social, mobile, and location-based marketing.
Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major email marketing vendors, and then create a shortlist of the most appropriate vendors.

Vendor Landscape: Email Marketing Solutions Research & Tools

1. Understand the email marketing market space

Evaluate email marketing solutions, their capabilities, and cost.

2. Review email marketing solutions

Build a shortlist of best-fit email marketing tools.

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