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Upcoming Research:
Develop & Integrate Social Media

Developing social media helps companies engage their audience in new ways, be more personable, develop new connections, and maintain existing contacts.

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Your Challenge

Development and integration of social media applications and processes indicate a shift in communication media. While traditional media were typically  “one-to-many,” controlled by a few and consumed by many, new Web platforms increasingly encourage content to be user-generated and interconnected. Through services such as Facebook, YouTube, Flickr, blogs, and many more, virtually anyone can publish anything; at the same time, anyone can open up a dialog with anyone else.

The term Web 2.0 focuses on the technological and economic aspects of these developments, while the term social media emphasizes the changes in the way people communicate and interact on the Web. Organizations from all businesses are adopting and embracing social media trends as a direct means of connecting with their audience (whether internal or external). While developing a social media presence represents an emerging collaborative environment for customers and employee engagement, organizations that use these tools must begin or expand conversations with employees regarding the privacy of confidential information.

Related Content

Note

Storyboard: Leverage Social Media for Customer Interaction

Despite the rapid adoption of social media by consumers, most organization are struggling to define a business strategy for social media and are unprepared to link it to their CRM strategy. This storyboard will help you identify social media opportunities in your organization, evaluate the risk versus the benefits, and understand IT's role in making it all happen.

Note

Extend E-Mail Marketing Reach with Social Media

Integrating social media with e-mail marketing can be an inexpensive way to extend campaign reach. Small enterprises can improve campaign effectiveness by enabling recipients to share e-mails through social media channels to which they subscribe.

Template/Policy

Social Media Business Plan Template

Documenting your customer interaction management strategy and achievable social media opportunities into a business plan is a crucial step planning a social media implementation. This template builds on the results from the social media opportunity assessment tool to help you build a living social media business plan for the enterprise.

Template/Policy

Social Media Acceptable Use Policy

The risk of inappropriate information transfer between personal and business contacts within social media must be mitigated by implementing a policy. Tools to establish barriers between personal and private networks and tools to centrally manage accounts are only beginning to emerge. Start with the implementation of this paper policy.

Tool

Social Media Opportunity Assessment Tool

While social media benefits are achievable in sales, marketing, and customer service, not all organizations will strive to achieve benefits in all three areas. Use this tool to determine, based on your unique criteria, where opportunity exists for your organization.

Tags

collaboration, presence, blog, Flickr, confidentiality, Facebook, YouTube, social media, customer engagement

Related Content

  1. Leverage Social Media for Enhanced Customer Interaction
  2. Leverage Social Media for Customer Interaction
  3. FY2012 Social Media Research Agenda Discussion Document
  4. Understanding Social Media for IT Sales, Marketing, and Support
  5. Social Media Tools for Customer Relationship Management
Developing social media helps companies engage their audience in new ways, be more personable, develop new connections, and maintain existing contacts.

Solution Road Map

Other Solution Sets in Development
1. Establish Development Best Practices
Following rules and having standards lead to better code maintainability.
2. Understand which Development Language Is Appropriate
Personal choice is not sufficient cause to choose.
3. Discover the World of Cloud Computing
Enable scaling by leveraging the resources you need in the cloud.
4. Understand Development Strategy in a Service-Oriented World
Understand and implement a SOA strategy in development projects.
5. Develop & Integrate Social Media
Developing social media helps companies engage their audience in new ways, be more personable, develop new connections, and maintain existing contacts.
6. Have a Mobile Strategy for Business Users
Design and develop a mobile solution; it is "The Next Great Frontier!"
7. Develop a Mobile Application
Engage your mobile audience and maximize your market reach.
8. Manage a SharePoint Customization & Development Team
What you need to know to optimize SharePoint functionality & usability.
9. Vendor Landscape: Application Development Tools
Don't ask your Developers about this, they are liable to tell you they can build it better.
View the full Solution Road Map