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Create a Consumer Technology Integration Plan in Five Steps

Enterprise technology has no place in the enterprise. Stop expelling consumer technology and start exploiting it.

  • The enterprise is now entrenched in consumer technology. Your organization is struggling to capitalize on this consumerization trend and formally integrate consumer technology into the enterprise.
  • The world of consumer technology is dynamic and changes quickly. Your IT department struggles to stay on top of the latest trends and gadgets that employees demand support for.
  • Enterprise technology no longer measures up to consumer technology and you want to start exploiting the advantages consumer tech has to offer.

Our Advice

Critical Insight

  • Consumerization goes beyond devices, it is all inclusive. Networks, apps, and hardware are all being transformed by the consumerization trend. Organizations need to consider all aspects when tackling consumerization.
  • Think beyond bring-your-own (BYO); it is a subset of the broader consumerization trend. Consumer technology is beginning to create real value for organizations. IT and other business units should consider using consumer technology for various business purposes such as increasing productivity, lowering IT spending, and driving innovation.
  • Creating a formal consumerization plan is essential for every business in order to realize the benefits of consumerization and to avoid its pitfalls.

Impact and Result

  • Identify relevant consumer technologies that could create business value. Build a plan to successfully integrate these technologies into the enterprise.
  • Institutionalize your consumerization strategy by treating consumerization as a portfolio. Conduct quarterly portfolio reviews in order to keep on top of emerging technology trends.
  • Rigorously manage and measure the impact of consumer technology to ensure value is being created by their use within the enterprise.

Create a Consumer Technology Integration Plan in Five Steps Research & Tools

1. Understand consumerization to start adapting to it

Realize the enterprise potential of consumer technology.

2. Assess your current and ideal consumerization state

Decide which technologies to incorporate into the consumerization strategy.

3. Evaluate and exploit cutting-edge consumer technology

Review the top current and future trends in consumer hardware, applications, networks, and management.

4. Plan and execute a consumerization plan

Create a strong business case to communicate with stakeholders.

5. Manage and measure success

Enable future evaluations and ensure continuous improvement.


Workshop: Create a Consumer Technology Integration Plan in Five Steps

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Understand Consumerization to Start Adapting to It

The Purpose

  • Understand the trends behind consumerization, how it fits into the larger vision of innovation, and examples of companies that have succeeded and failed.

Key Benefits Achieved

  • A greater understanding of consumerization and how to adapt to it.

Activities

Outputs

1.1

An overview of what consumerization is – and what it isn’t.

  • A case for integrating consumer technology into your company today.

Module 2: Assess Your Current and Ideal Consumerization State

The Purpose

  • Inventory your current consumer technology, who is using it, and how it is being used.
  • Outline your current consumer technology integration plan.
  • Set goals for your consumer technology integration strategy.
  • Outline your BYOD and innovation strategies to determine how your consumerization plan will align.
  • Break down your IT innovation spending and compare it to highly innovative organizations.

Key Benefits Achieved

  • A greater understanding of the technology being used in your organization, how it is being used, how it should be managed, and how it can be optimized.
  • A realization of your current strategy’s maturity level.
  • A greater understanding of how your consumer technology integration plan will fit into your BYOD strategy, as well as your innovation budget and strategy.

Activities

Outputs

2.1

Current consumer technology inventory.

  • Consumer technology inventory list.
2.2

Current consumer technology integration plan outline.

  • List of consumer technology integration plan goals.
2.3

Goal setting.

  • BYOD and innovation strategy outlines.
2.4

BYOD and innovation strategy outlines.

Module 3: Evaluate and Exploit Cutting-Edge Consumer Technology

The Purpose

  • Outline the top current and future trends in consumer hardware, applications, networks, and management.
  • Identify potential use cases for consumer technology in your organization.

Key Benefits Achieved

  • Understanding of top trends in consumer hardware, applications, networks, and management.
  • An evaluation of consumer technologies with potential to add business value.

Activities

Outputs

3.1

Consumer technology brainstorm exercise.

  • A list of potentially useful consumer technologies.
3.2

Consumer technology SWOT analysis

  • A SWOT analysis of the most relevant technologies.
3.3

Consumer tech monitor.

  • Tech monitor determining future action steps regarding each technology.
3.4

Cost/benefit analysis.

Module 4: Plan and Execute a Consumerization Plan

The Purpose

  • Institutionalize your consumerization strategy by treating consumerization like a portfolio.

Key Benefits Achieved

  • Formalized process around implementing consumer technologies.

Activities

Outputs

4.1

Consumerization innovation calendar.

  • Annual consumerization innovation calendar.
4.2

Business case example.

  • Mini business case.
  • Consumerization advisory team.

Module 5: Manage and Measure Success

The Purpose

  • Ensure you are continually managing and measuring the success of your consumer technologies.

Key Benefits Achieved

  • Measure the success of consumer technology to ensure ongoing improvement of your consumer technology integration strategy.

Activities

Outputs

5.1

Customize a consumerization communication plan.

  • Consumerization communication plan.
5.2

Create performance metrics.

  • List of performance metrics.
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About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Need Extra Help?
Speak With An Analyst

Get the help you need in this 1-phase advisory process. You'll receive 2 touchpoints with our researchers, all included in your membership.

  • Call 1: Evaluate and exploit cutting-edge consumer technology

    Evaluate and prioritize emerging consumer technologies that could benefit your organization. Use the Consumerization Strategy Tool Set to assess the relevant technologies.

  • Call 2: Manage and measure success

    Identify tools and processes to manage and measure consumerization: create acceptable use policies, outline a consumerization communication plan, identify metrics to measure the success of consumer technologies and your consumerization strategy.

Authors

Michael Battista

Karly Campbell

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