Gathering requirements for an enterprise marketing management (EMM) system is a difficult and time consuming task. This requirements list can save you time by providing:
- Basic requirements
- Content creation requirements
- Access control requirements
- Integration and data maintenance requirements
- Social media marketing requirements
- Mobile marketing requirements
- Web-based lead generation requirements
- Analytic requirements
- Spam-law compliance requirements
- Search requirements
- User personalization requirements
- Performance reporting requirements
- Miscellaneous advanced requirements
- Support requirements
- Non-functional requirements
The requirements list will provide your organization with a strong foundation for requirements gathering, allowing you to focus on eliciting advanced features that are unique to your organization.