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Upcoming Research:
Improve Relations with Sales & Marketing Groups

Understand the unique needs of Sales & Marketing in order to serve them better.

More Details

Your Challenge

  • The Sales & Marketing groups in your company have very specific needs and requirements that differ greatly from any other business unit with which IT may deal.
  • Consider Info-Tech’s tips and advice for bringing a higher level of service to the Sales & Marketing teams.

Related Content

Vendor Research

Particulars of Partnership: Partner Views on Sales & Marketing Support

This report will help vendors understand what partners want from vendor partner programs in terms of sales & marketing support.

Note

Improving E-Mail Marketing Reach with Social Media

Integrating social media with e-mail marketing campaigns can extend campaign reach and improve click-through rates. Improve campaign effectiveness by enabling recipients to share e-mails through social media channels.

Note

Storyboard: Increase Revenue & Improve IT's Reputation with Lead Management Automation

IT struggles to maintain as good a relationship with Marketing as it does with the sales and service organization. This storyboard will help IT leaders understand and identify Lead Management Automation (LMA) opportunities and how it can be leveraged to boost IT's reputation and increase company revenue.

Tags

stakeholder, service, marketing, sales, business unit, user relations

Related Content

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  3. CRM Business Plan Template
  4. The 2009 Mid-market CRM Landscape Summary: SaaS Fully Matures
  5. Salesforce.com: Not Your Father's CRM Anymore
Understand the unique needs of Sales & Marketing in order to serve them better.

Solution Road Map

Other Solution Sets in Stakeholder Management & Business Value
1. Navigate the IT Stakeholder Landscape
Avoid an uphill climb with no destination in sight.
2. Prepare the Organization for IT Change
Change doesn't have to be bitter medicine. Prepare the organization for a dose of positive progress.
3. Improve IT-End User Relations
Ease the pain caused by end-user dissatisfaction with IT.
4. Improve Relations with Sales & Marketing Groups
Understand the unique needs of Sales & Marketing in order to serve them better.
5. Improve IT's Relationship to the Customer Service Group
Understand the Customer Service team's unique needs in order to serve them better.
View the full Solution Road Map