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Upcoming Research:
Develop a CRM Strategy

CRM is a business discipline, not a technology.

More Details
CAUTION: This content has been retired, and is no longer being maintained. It may contain information or links that are out of date and/or broken. Please use this solution set with caution.

Your Challenge

  • Some enterprises negatively view CRM because of past tech project failures.
  • IT is often rushed into a CRM project by the business with little or no business planning.
  • Organizations often attempt a large CRM project, instead of understanding the numerous CRM projects and technologies that support marketing, sales, and service.
  • Organizations frequently risk CRM failure by designing projects around process and technology, instead of the customer.

Related Content

Note

Customer Relationship Management Solutions

Customer Relationship Management (CRM) software continues to show strong growth despite recent market volatility. Software-as-a-Service (SaaS) and on-demand delivery is putting increased market pressure on on-premise providers, but more companies are offering hybrid delivery architectures. Use Info-Tech's CRM product comparison to select the right CRM product for the job.

Note

The 2009 Mid-market CRM Landscape Summary: SaaS Fully Matures

In the last few years, the mid-market CRM landscape has changed due to the emergence of Software-as-a-Service (SaaS) into the mainstream market and changes in consumer needs and buying behavior. Examine the summary findings from a recent Info-Tech study to understand what the 2009 mid-market CRM landscape looks like.

Template/Policy

CRM Request for Proposal Template

Download Info-Tech's CRM RFP template to start creating your organization's customized RFP.

Tags

customer service, client, clients, CRM, customer data, customer relationship management, customer care, customer support, customer interaction, client management, relationship, CRM business plan, CRM business case, CRM planning, CRM strategy, CRM plan, CRM applications, client management systems, Customer relationship

Related Content

  1. CRM Business Plan Template
  2. Building a Solid Web-Based Customer Service Toolbox
  3. Retain More Customers: Avoid These Seven Service Solution Slip-Ups
  4. Building Rock-Solid Web-Based Customer Service
  5. Web-Based Customer Service Appropriateness Assessment Tool
CRM is a business discipline, not a technology.

Solution Road Map

Other Solution Sets in CRM Suites
1. Vendor Landscape Plus: CRM Suites for Small Enterprises
Select and deploy a CRM suite that synchronizes marketing, sales, and customer service to provide a comprehensive view of the customer.
2. Vendor Landscape Plus: CRM Suites for Large Enterprises
Select and deploy an enterprise-class CRM suite that provides a 360-degree view of your customers across marketing, sales, and customer service processes.
View the full Solution Road Map