Develop an IT Strategy to Support Marketing

This blueprint will be applicable to organizations interested in developing a holistic IT strategy to support marketing to gain or retain a competitive advantage in their respective marketplaces.

Your Challenge

The complexity of marketing management is continuously increasing. The number of interaction channels (including mobile and social) are growing and market segmentation and analysis is becoming ever more granular. Most if not all of these changes are being driven by advances in IT. However, IT is not able to keep up with them or understand the marketing department in enough detail to offer strategic advice.

Our Solution

• Consolidate and organize IT assets that relate to marketing to remove redundancies to help with ease of maintenance, support, and technology acquisition decisions.
• Marketing has become a technology-heavy business function. Keep IT as a relevant business unit in the organization. Demonstrate value through cost reduction or revenue generation.
• Optimize your marketing channel portfolio – identify where your customers are, cater to their expectations, and cut out unnecessarychannels.
• Ensure that sub-par marketing processes and performance does not hinder business’ strategic objectives.
• Enable transformation of the marketing organization into a competitive advantage for the company

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