Plan and Execute a Digital Transformation - Phase 4: Sustain Digital Transformation

Author(s): Michael Blair, Gopi Bheemavarapu

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Establish the role of culture in digital transformation, create a Digital Strategy-on-a-Page, and plan the cultural changes needed for success.

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digital, strategy, maturity, digital strategy, digital transformation, customer centric, customer experience, omnichannel, multichannel, innovation, IT strategy, channels, marketing, support capabilities, digital capabilities, digital products, business model innovation, business model, disruption, leading edge, digital strategy-on-a-page, strategy-on-a-page, digital value pools, digital marketing, digital channels, digitized support capabilities, digitally-enabled products, digital imperatives, digital disruptors, digital vision
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