Choose and Implement a Mobile Strategy – Phase 3: Develop Initiatives and Finalize the Mobile Strategy

Author(s): Michael Battista, Scott Janz

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Ensure the successful implementation of your strategy with a detailed plan that outlines essential mobile initiatives.

This phase will help you:

  • Determine which initiatives and projects must be completed to successfully implement your strategy.
  • Create a comprehensive roadmap that ties your strategy to an ambitious and realistic schedule.
  • Publish and communicate the mobile strategy.

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