Trends are observed, recorded, and named patterns in data, whether qualitative or quantitative. Trends in the context of strategic foresight are considered to be clusters of related signals.
This phase will take you through the following activities:
- Uncover trends in your environment and assess their potential impact.
- Determine the causal forces behind relevant trends to inform strategic decisions.
Use this phase as part of the full blueprint, Think Like a Futurist.