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This tool allows organizations to profile their Social Media Management Platform requirements and generate a rank-ordered vendor shortlist from a fixed list of vendors. Vendor profiles are based on Info-Tech’s review of the SMMP market. The tool includes the following specific aspects of analysis:
- Variable prioritization for product suitability based on multiple factors.
- Variable prioritization for vendor suitability based on multiple factors.
- Weightings to adjust the contribution of various suitability factors to the overall vendor ranking for a user’s preference.
- A self-sorted ranking list of SMMP vendors. The ranking is based on user input.
Narrow the vendors to a shortlist of solutions that best satisfy your organization’s requirements before sending RFPs and scheduling vendor demonstrations to ensure you select the best solution.