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This template will help build a living social media business plan for your organization. It is designed to help quick-start social media projects at the same time that a corporate strategy begins to be defined. In addition to identifying roles and responsibilities, this template provides a framework in which to outline:
- Strategic and opportunity assessments
- Risk identification
- Project recommendations
- Technology investments
- Governance of social media initiatives
This tool is intended for both an IT and business audience. The resulting social media business plan is intended for both initial project scoping and for future reuse as more customer projects and strategy are defined.