Determine your organization's marketing management suite (MMS) and restore requirements by engaging both the business and IT during your process mapping and requirements gathering steps. Synthesize all of the requirements and capabilities gathered to outline your RFP. Use these findings to guide your organization as you review the Vendor Landscape findings for MMS software, contained in this phase of the blueprint.
- An overview of the MMS market
- Scoring methodology
- Vendor scoring
- Vendor profiles
- Graphical displays of vendor performance and placement for each use-case scenario
- Value scoring for each use case