Rich Internet Applications (RIAs) use technology like AJAX and Flex to free Web users from the often painfully slow post-reply mechanism of HTML. RIAs combine desktop-like interactivity with Internet accessible data. This synergy means that although RIAs can be expensive to develop, they often yield meaningful ROI.
This tool evaluates customer-facing RIAs in the areas where a significant ROI is most probable:
- Making money by increasing conversions, cross-channel sales, and upsell.
- Saving money by reducing contact center costs.
Use this ROI calculator to determine if RIAs are a good development investment.
This downloadable tool is associated with the research note, “Rich Internet Applications: What's the Business Case?” To evaluate the business case for employee-facing applications, use the ITA Premium “ROI Calculator for Employee-Facing RIAs.”
