This tool asks a series of targeted questions that will help you determine the use-case scenarios that align with your organization's specific requirements for a marketing management suite (MMS). This tool will identify how strongly your organization's process automation requirements align with Info-Tech's functional use cases for the MMS Vendor Landscape Analysis; these scenarios include:
- Marketing campaign execution
- Multichannel marketing
- Marketing intelligence
Depending on your own organization's unique considerations, the tool will identify your alignment with one or more scenarios, on a scale of Weak/Moderate/Strong.