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With an explosion in the number of mobile devices, more and more developers are looking to mobile applications to make their living. Info-Tech Indaba conducted in-depth interviews with current mobile developers to get their thoughts on the state of the marketplace. Current trends in mobile marketing include mobile web, branded applications, and SMS message campaigns. This report has a specific focus on branded mobile applications including: goals and successes; Do's and Don'ts; and location and social features in branded applications.