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The Social Media Manager’s role is to define the organization’s social media strategy and to bring compelling campaigns to its social channels. This individual also participates in the implementation of policies and procedures to ensure a social media presence that is consistent with company goals and industry best practices, as well as legal and risk mitigation requirements. The Social Media Manager will carry out a variety of monitoring and analysis through social channels to gain customer insights and competitive intelligence. The Social Media Manager will apply proven communication and problem-solving skills to coordinate and integrate cross-departmental social media initiatives, and eventually staff an enterprise-level command center.