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When a shortlist of vendors has been created, and it is time to have them demonstrate their Social Media Management Platform (SMMP), there is a need for a consistent demo process to directly compare features. Use this demonstration script to:
- Lay out the course of the demo so that each vendor can demonstrate the same features (with room for showcasing unique elements as well).
- Specify scenarios for vendors to demonstrate functionality (e.g. updating multiple social channels, performing social analytics).
A standard demo will simplify the process of selecting an SMMP and ensure you get all of the needed information from vendors, in order to make the best selection for your organization.
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