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Social analytics, and social media in general, is a cross-departmental initiative. Having a central focus is crucial for these types of projects, and a formal business plan is key to establishing that focus.
This template includes sections, such as:
- Strategic Assessment
- Opportunity Assessment
- Risk Mitigation
- Project Recommendations
- Technology Investments
- Roles & Responsibilities
- Business Plan Approval
Reach out to multiple departments when building this document, and revise it regularly to keep goals current and departmental efforts aligned.
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