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It’s Time to Raise the White Flag on the Direct Booking War

Date published:

May 19, 2017

Major hotel chains announced direct booking as a key strategic focus last year. Yet recently published research reveals that the amount of commission paid by hotel chains to intermediaries has actually increased since last year. It’s time for major hotel chains to swallow their pride and partner with online travel agencies.
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  • Author:

    Laura Trabucco