The cloud represents both significant opportunity for solution providers to grow revenue streams and profits, as well as a fundamental threat to their existing business models. As vendors continue to ramp up their cloud offerings, their partners are increasingly at risk of being shoved aside if they don’t solidify the value they can bring to their customers.
Info-Tech Research Group’s Indaba Division (Info-Tech) survey, of nearly 300 North American solution providers (systems integrators, independent software vendors, resellers, and managed service providers), entitled Cloud Economics provides timely insight into where these types of organizations are creating value, profits, and evolving to meet the shifting paradigm of how their customers will deliver technology solutions to their employees and customers.
