This report will help vendors understand what partners want from vendor partner programs in terms of sales & marketing support. The report will cover:
- The importance of sales & marketing as part of partner programs.
- The elements of sales & marketing support on which partners place high value.
- Vendor performance in sales & marketing support for their channel partners.
- The differences in priorities between small, mid-sized, and large partners.
- Areas that vendors should examine to improve their sales & marketing support.
The report will emphasize the differences in focus between small, mid-sized, and large partners, and how vendors need to approach them differently.
