This report will help vendors understand what partners’ main concerns are when making the decision to partner with a vendor.
It looks at any differences between small, mid-sized and large partners, and consider how vendors need to approach them differently.
The report covers:
- The importance of product strength, company strength, and partner program strength when a partner is considering a vendor.
- What elements of product strength partners place high value on.
- What elements of company strength partners place high value on.
- The importance of different areas of a vendors’ partner program.
