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- A Free Trial Membership which provides additional free research and help on your projects
- Access to survey data, contribute to our research, community involvement and much more
This tool allows enterprises to profile their marketing automation (MA) requirements and generate an ordered vendor shortlist from a fixed list of vendors. Vendor profiles are based on Info-Tech’s review of the MA market. The tool includes the following:
- Variable prioritization for product suitability, based on features, usability, affordability, and architecture.
- Variable prioritization for vendor suitability based on viability, strategy, reach, and channel.
- An automatically generated customized vendor landscape based on prioritization of each suitability factor.
Use this tool to narrow the vendors down to a shortlist tailored to enterprise requirements, and then send out RFPs and schedule vendor demonstrations.
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