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This tool allows enterprises to profile their marketing automation (MA) requirements and generate an ordered vendor shortlist from a fixed list of vendors. Vendor profiles are based on Info-Tech’s review of the MA market. The tool includes the following:
- Variable prioritization for product suitability, based on features, usability, affordability, and architecture.
- Variable prioritization for vendor suitability based on viability, strategy, reach, and channel.
- An automatically generated customized vendor landscape based on prioritization of each suitability factor.
Use this tool to narrow the vendors down to a shortlist tailored to enterprise requirements, and then send out RFPs and schedule vendor demonstrations.