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IBM Revamps its Relationship with Mid-Market Partners

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IBM has highlighted a new and aggressive investment in its mid-market channel partners by allocating $100 million dollars towards the development of a co-marketing initiative aimed specifically at mid-sized companies. It is important that all current and prospective partners understand how this preferential investment will help their IBM mid-market business.


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IBM, smb, mid-market, VARs, reseller, channel, partner program, partner status, Market Watch, solution provider, global partner