EMC Brings Value to its Velocity Program

Author(s): Ian Alexander

EMC has observed the recent trend of shifting partner programs from volume to value, and has reorganized its Velocity Partner Program requirements and benefits to that end. In addition, EMC is consolidating multiple partner programs in order to make EMC an easier company to do business with. Understanding these sweeping changes to the Velocity Partner Program is important for partners across all of EMC’s brands, and for any storage-focused reseller looking to expand its product line.