Enterprise Marketing Management Requirements List

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Gathering requirements for an enterprise marketing management (EMM) system is a difficult and time consuming task. This requirements list can save you time by providing:

  • Basic requirements
  • Content creation requirements
  • Access control requirements
  • Integration and data maintenance requirements
  • Social media marketing requirements
  • Mobile marketing requirements
  • Web-based lead generation requirements
  • Analytic requirements
  • Spam-law compliance requirements
  • Search requirements
  • User personalization requirements
  • Performance reporting requirements
  • Miscellaneous advanced requirements
  • Support requirements
  • Non-functional requirements

The requirements list will provide your organization with a strong foundation for requirements gathering, allowing you to focus on eliciting advanced features that are unique to your organization.

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