Develop a Web Experience Management Strategy Phase 2: Create the Vision for Web Experience Management

Author(s): Ben Dickie, Evan Destunis

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For your business to leverage WEM technology, proper project planning and stakeholder engagement must occur at the beginning of the project. An evaluation of the current WEM architecture strategy must be performed prior to project planning to ensure success.

Review your external environment for factors that will guide the WEM strategy while also assessing strengths, weaknesses, threats, and opportunities pertaining to your organizations's web presence.

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Develop a Web Experience Management Strategy

Your web presence is your organization’s face to the world: support it with best-in-class tools and technologies for Web Experience Management.

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