Visitors Edition
Membership Help?
Need help? Our Trial Membership program will get you help on any IT project you're working on. You'll get access to our research, tools, advice and project help.
Start your free trial membership now:
Want to learn more about our membership options, pricing, or to get a product demo? Get in touch with one of our reps using an option below.
Learn more About Info-Tech
Click to Chat
  • 7
(Personalize the message)

Email 1:


Email 2:


Email 3:


Email 4:


Email 5:


Citrix Goes iTunes: Redefining IT as a Self Service

More Details
Access this Note FREE by giving us your email address.

When you register you will also receive:
  • A Free Trial Membership which provides additional free research and help on your projects
  • Access to survey data, contribute to our research, community involvement and much more

With new and re-branded products from Citrix (Receiver, Merchandising Server, Dazzle) Citrix seeks to redefine corporate desktop computing around service delivery rather than asset deployment and management. A major theme of Citrix’s strategy is end-user self service:

  • Enterprises will migrate to a BYOC (Bring Your Own Computer) or DaaS (Desktop-as-a-Service) environment.
  • Desktop management will have a smaller budget than office supplies.
  • Employees will be able to access their work computer from wherever they are or need to be.

In this, Citrix is taking a page from the iTunes book to bring automation and self-service to enterprise desktops and improve user experience while driving down IT operational costs.


Already a member?
Please Login