Access this Note FREE by giving us your email address.
When you register you will also receive:
- A Free Trial Membership which provides additional free research and help on your projects
- Access to survey data, contribute to our research, community involvement and much more
The use of Web-based customer service has become a standard practice for most service organizations and a standard expectation for customers. However integration of different technologies into an effective service strategy remains a challenge.
This research note provides an overview of common Web-based customer service tools, including:
- A framework for classifying the different Web-based customer service tools available on the market today.
- A description of what each tool does.
- A discussion of the common uses and attributes of each tool for small enterprises.
To respond to customer demand and to maximize returns on investment in Web-based customer service technologies, companies must understand the strengths and weaknesses of available technologies and how to employ the technologies into a cohesive customer service strategy.
Already a member?
Please Login
