Build a Strong Technology Foundation for Customer Experience Management – Phases 1-3


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This storyboard will help you create an end-to-end technology strategy to drive sales revenue, enhance marketing effectiveness, and create compelling experiences for your customers. Achieve a right-sized customer experience management (CXM) application portfolio by following our three-phase methodology:
  • Create the vision and structure the project
  • Create a strategic framework for CXM technology enablement
  • Finalize the CXM framework

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