Build a Strong Technology Foundation for Customer Experience Management – Phase 1: Drive Value with CXM


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Building a technology strategy to support customer experience isn’t an option – it’s a mission-critical activity. During this phase, you will define the value of strong technology enablement for customer experience management (CXM). This phase will take you through the following activities:

  • Create the project vision
  • Structure the project
Use this phase as part of the full blueprint, Build a Strong Technology Foundation for Customer Experience Management.

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