Business Intelligence (BI) is essential for many wholesalers and retailers. Info-Tech recently surveyed a range of enterprises in this industry about their BI initiatives. The study explored three key issues:
- Top drivers for BI projects were data integration and improved decision making.
- Realized benefits included easier information access and improved data insight.
- Key challenges included maintaining adequate data quality and tying reports to the decision-making process.
All data and interview quotations presented in this note come from the wholesalers and retailers that participated in this study.