Be Your Brand (on purpose)

Author(s): Carlene McCubbin, Kyle Lubieniecki

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You have a leadership brand whether you know it or not. Take charge of your identity by developing a personal brand that truly represents you, your values, and how you want to be perceived.

Use this storyboard for a step-by-step process for identifying current and target state metrics, identifying key tactics for building and cultivating your brand, and identifying a process to review and iterate on tactics.

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Fast Track Your Teams’ Leadership Skills

Quick, simple, and effective tactics to make your IT leaders better at their jobs while driving real business value.

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