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Commercial Off-The-Shelf COTS Product Management

Learn Trends and Develop Strategy
 
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Vendor Research
 

Combining Traditional Demographic and Management Behavior-Based Segmentation in the Software Market

While traditional demographic segmentation is a necessary part of a vendor's go-to-market activity, it does not provide the vendor with a better or more tactically-relevant view of the buyer. More and more, IT marketers are learning that there are differences in the ways in which technology is acquired, deployed, and supported within sectors defined by size and industry. These differences are meaningful to defining and serving targeted groups of high-potential prospective customers. Info-Tech's ongoing buyer-behavior research examines the process that enterprises of all sizes and across all industry groups use to identify, acquire, and deploy IT solutions. A key element of this initiative is the development of new ways to look at markets. Our findings around Corporate Personality Profiles (CPPs) as distinct drivers of buyer behavior provides an opportunity for marketing professionals to more effectively deliver the right message, to the right person, through the right means.

Make Technology Decisions
 
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Note
 

Explaining Software Licensing Models for the Small Enterprise

Failure to choose the right software license can lead to inflated costs and unused software, which most small enterprises cannot afford. Select the right licensing arrangement by understanding the nuances of available licensing arrangements.

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Perform Due Diligence on App Vendors to Avoid Unpleasant Surprises

During procurement, evaluate application vendors on a variety of disruption risks to identify problems that, while easy to spot, might otherwise be missed. Up-front risk awareness provides important input to the selection process. Scouting vendors first will better prepare the organization for unpleasant surprises.

Improve IT Operations
 
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Video
 

Reduce Maintenance Costs for COTS Applications

Commercial off-the-shelf (COTS) applications involve significant costs for most enterprises. Follow five key strategies to drive the costs out of the COTS portfolio.

Note
 

For Best Results, Manage Your System Integrator

Small enterprises often employ system integrators to assist in the deployment of newly purchased applications. To ensure success, IT must effectively coordinate the integrator's work with that of the business and IT.

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Software Maintenance: Feel Supported All Day without the Expense

Questioning the value of existing software maintenance and support agreements and not getting a good answer? Consider ditching this 15-25% annual expense and save money.

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Save Your Money: Review Software Licensing Options

Software licenses represent a material part of every IT budget. They can be complex to negotiate and are often forgotten after a contract is signed. Understand how to better negotiate license agreements in the first place, and how to renew them for the lowest cost.

Tool
 

Purchase Strategy Tool

Selecting an appropriate purchase requires balancing out purchase significance with the appropriate amount of research, evaluation, and purchase process formality. Too involved a process can be a waste of time, but skipping important steps in the process where purchase significance is high can have catastrophic results.

In-Depth Report
 

Opportunities & Challenges in IT Cost Reduction

Special Alert: Financial Crisis – Essential Reading for IT Leaders Executives around the globe are asking themselves how they should prepare for tough times. IT leaders are no exception. Read this report to develop a fundamental framework for assessing your choices as you plan for your organization.

Tool
 

App Vendor Risk Quick Check Tool

As part of the ongoing vendor management process, IT professionals should monitor the business and application health of vendors. Use this tool to detect increased risks before they materialize into negative events.

Tool
 

Be Prepared: Monitor App Vendor Stability

Develop vendor risk profiles to anticipate disruption proactively, and have an action plan ready with application alternatives for the various disruptive scenarios that can occur.