In a spate of early 2008 announcements, the big four US wireless carriers introduced various unlimited wireless plans. Verizon Wireless started the ball rolling by announcing an unlimited voice plan for $99.99/month. Not to be outdone, AT&T and T-Mobile instantly responded with matching plans. Within days Sprint Nextel upped the ante, introducing an unlimited voice and data plan – dubbed “Simply Everything” – for the same $99.99/month. While the unlimited plans aren't for everyone, enterprises with high wireless usage should explore the options.
Pig Out on Wireless
Verizon Wireless tested just how competitive the US wireless industry was prepared to be. It didn't take long to get the answer, which seems to be that competition is alive and well. This certainly seems to be positive for US wireless consumers, as long as it doesn't go too far and make the market unsustainable. For the time being, enterprises stand to benefit and reduce escalating wireless costs.