Webcasting (i.e., Internet broadcasting) provides businesses with benefits that traditional media cannot. Recognizing this, business leaders are turning to IT for the technology to partake in these projects. IT leaders must be ready to help their business partners understand the ins and outs of webcasting.
Webcasting Wows
By taking advantage of the vastness of the Internet, webcasting has transcended the geographic and cost barriers present in traditional media broadcasting. It has the potential to help the enterprise to:
- Reach niche audiences.
- Increase flexibility of marketing efforts by providing a different medium for advertisements.
- Save money by replacing TV, radio, and in-person presentations and demos.
- Provide training (e.g. podmanuals and web-seminars) and technical support quickly from far distances.
